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Asclepius Herbal
Consultancy
Marketing
Inviting the
customer
into your company's world
Marketing is a vital area of importance for any company, the art and
science of presenting your products and services to the customer and
having them relate to your values as a producer or retailer is the
key to good business.
Modern consumer awareness of natural health and cosmetic products
often demands that marketing material includes a technical
description of the production methods, pharmacological activities
and physiological actions of the product being presented. An
understanding of the information in question often requires a high
degree of technical knowledge, which can present a challenge when
developing promotion material aimed at a consumer market.
Meeting this challenge requires an initial expert evaluation of the
relevant technical material relating to the product, with a focus
upon identifying specific aspects which could be relevant to
marketing. After having identified the information which could be
used, the next stage is to develop themes from the collected
information and then re-work the technical material in order to make
it appealing to the consumer. Finally the re-worked material has to
be made presentable; this can be done in many ways.
Presentation methods
Visual Aids
Graphics and visual presentations which facilitate technical
understanding
Written Material
Informing and educating the customer; addressing their ‘seeking
after knowledge’.
Courses/Presentations
Involving the customer in the product and presenting information in
a social learning environment
Handbooks & Manuals
A handbook or manual opens the possibility for conveying a
relatively large amount of information, which allows for the
inclusion of detailed explanations and graphic material to
facilitate understanding.
Having a background in both Clinical Herbal Medicine and the Natural
Medicines Industry places Asclepius herbal Consultancy in a unique
position, where our many years of experience has given us an
understanding of the requirements of both the industry and the
consumer. |
